Articles


9 Reasons You’re Hitting Language Learning Walls (& How to Break Through Them to Finally Become Fluent)

written by Guest Author

It’s the feeling of stagnation, like sitting around and waiting for something to happen because you know you’ve been putting in the work.

It’s what happens when you feel a huge rush of demotivation because you’re really tired of studying this language every single day and not seeing much of a return for it.

Benny Lewis has definitely hit them before and so have thousands of other language learners.

BRICK WALLS. At the end of the day, some get through them and some don’t.


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Reading time: 13 minutes

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Ridiculous translation blunders that cost millions of dollars (and why you should learn a language for better business)

written by Benny Lewis

In the 1960’s, Pepsi took its “Come Alive With the Pepsi Generation” slogan to China, which was not well very well received. The reason? In Chinese, this translates to “Pepsi brings your relatives back from the dead.”

Clairol and Canadian Mist’s German Blunder

Canadian Mist, a brand of whiskey, failed in German markets because “Mist” in German means “manure.”

The same happened to Clairol when it attempted to sell a curling iron called the “Mist stick” to German markets. Who wants to put a shit stick into their hair?

Coors Spanish Blunder


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Reading time: 5 minutes

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4 language learning revelations from a Ms. World contestant

written by Guest Author

Karen who runs Immersia offers these words of encouragement – I love seeing the same realizations from such a wide range of people, and am happy to share hers with you today, especially since she has such an interesting and different background. Over to you Karen: ——— I was born in the Ukraine and my […]


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Reading time: 6 minutes

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5 crazy ways to get over shyness immediately, no drink/drugs required

5 crazy ways to get over shyness immediately, no drink/drugs required

written by Benny Lewis

My philosophy in language learning is, always has been, and always will be to Speak From Day One.

But for many people, this is terrifying! And because I have been talking so much about how effective I’ve found using Skype and language exchange websites, or in-person meetings early on in a language project to chat with native speakers right away, I’ve been asked a lot of questions about what to do if you’re too shy to speak from day one.

So today I’m going to answer these questions.


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Reading time: 14 minutes

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24 quirky cultural tidbits about Japan from this Westerner's perspective

24 quirky cultural tidbits about Japan from this Westerner’s perspective

written by Benny Lewis

After almost eleven years of travelling the world, I finally had the time to learn some Japanese and visit this unique country. I had a whirlwind adventure over several weeks, and am right now in as opposite a culture as I can imagine, in Texas (to launch my book Fluent in 3 months when it […]


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Reading time: 21 minutes

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When projects don’t go as planned (Biting off more than you can chew)

written by Benny Lewis

What a whirlwind few months! Rough start, but a good first two months Back in September after announcing my Japanese project, I jumped in and started speaking spontaneously my first weeks, and was able to share a prepared speech pretty confidently. But I quickly ran into a hitch of being desperately sick, just when I […]


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Reading time: 6 minutes

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How Diplomats Learn Foreign Languages

How Diplomats Learn Foreign Languages

written by Guest Author

Let’s be honest. I can take it. Americans aren’t exactly known for our foreign language ability. Often, we speak English and we simply expect the rest of the world to do so as well. There are many reasons why this problem has developed, but that’s not the purpose of this article.

As with all stereotypes there is both a bit of truth here as well as many exceptions. I’m an American diplomat (or Foreign Service Officer as we’re officially known) and it is not only helpful in my job to learn foreign languages, it is required.


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Reading time: 6 minutes

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5 Reasons to Learn an Endangered Language

written by Guest Author

When I tell people that I am trying to learn Iñupiaq, the native language of my hometown in Northern Alaska, invariably I hear a long, drawn-out, “Whyyyy?” “Not many people speak the language, so what’s the use of learning it?” “Almost all the people who can speak English anyways, right?” “I thought you were a white guy?”

All these questions are of course ridiculous and to prove all the naysayers wrong, here are 5 reasons why learning an endangered language is not only a supremely gratifying endeavor, but it’s one that can be done more easily than you think! I have experienced this by attempting to learn Iñupiaq, but these reasons can apply to any endangered language!


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Reading time: 8 minutes

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